Our Values

Our Founder
When I do my skincare routine every morning and night, I wonder if there are products that comfort, refresh, and motivate me. This inspired me to share that feeling of support with everyone. I wanted to make products that felt like a friend that lifts you on your busiest days. I created this brand to celebrate individuality and beauty. AS OF TODAY, is all about being confident, overcoming adversity, and dedicating yourself to being better than yesterday, as of today.
Your friend,
Sarah Choi