Our Values

  • Self-love

    We believe skincare is all about caring, loving, and dedicating time to being your best self.

  • Positivity

    With many stresses, obstacles, in your way, taking care of yourself gets harder. We care about the health and hope to create a positive experience to influence the rest of the day.

  • Unity

    Caring about yourself also means sharing that love and positivity with others. Our goal is to create a supportive one-of-a-kind community with tools that help to grow and inspire.

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Our Founder

Blending my two decades of experience with life’s ups and downs, creating accessible, clean, and luxurious skincare is my testament to the power of self-love, positivity, and unity, always moving forward and focusing on what matters most.

My resilience throughout my personal and professional lives led me to pursue a deep-down passion - developing a signature skincare line. To create this brand to celebrate individuality and beauty, I dove into the science and started working for a company with high-end skincare lines. Five years later, I launched AS OF TODAY after working with dermatologists to clinically test the products and use the best Parisian ingredients.

AS OF TODAY is all about being confident, overcoming adversity, and dedicating yourself to being better than yesterday, as of today! :)

Your friend,

Sarah Choi

Better than yesterday,