Our Values

Our Founder
Blending my two decades of experience with life’s ups and downs, creating accessible, clean, and luxurious skincare is my testament to the power of self-love, positivity, and unity, always moving forward and focusing on what matters most.
My resilience throughout my personal and professional lives led me to pursue a deep-down passion - developing a signature skincare line. To create this brand to celebrate individuality and beauty, I dove into the science and started working for a company with high-end skincare lines. Five years later, I launched AS OF TODAY after working with dermatologists to clinically test the products and use the best Parisian ingredients.
AS OF TODAY is all about being confident, overcoming adversity, and dedicating yourself to being better than yesterday, as of today! :)
Your friend,
Sarah Choi