AS OF TODAY
Our Story
Imagine beginning and ending your day with a skincare ritual that brings comfort, hope, and a gentle reminder that you deserve a moment of warmth in the midst of a busy life.
AS OF TODAY was created to share that small but meaningful feeling with you.
Each product is crafted like a thoughtful friend—one that stays by your side and brings quiet comfort even on your most hectic days.
A brand born to honor your individuality and the beauty that is uniquely yours.
AS OF TODAY believes in loving yourself, embracing your journey, and rising through every challenge—moving forward, one day at a time.
We walk this path with you.
About AS OF TODAY:
Founded in New York in 2021, AS OF TODAY is a next-generation clean beauty brand with a clear mission
: To make today better than yesterday.
Self Love
We believe skincare is all about caring, loving, and dedicating time to being your best self.
Positivity
With many stresses, obstacles, in your way, taking care of yourself gets harder. We care about the health and hope to create a positive experience to influence the rest of the day.
UNITY
Caring about yourself also means sharing that love and positivity with others.
Our goal is to create a supportive one-of-a-kind community with tools that help to grow and inspire.
AS OF TODAY in the Magazine
Vanity Fair 2023
We are so grateful, honored, and excited to announce that AS OF TODAY is featured in February 2023 Vanity Fair Issue!
GQ 2023
AS OF TODAY believes that your skincare routine should be minimalistic and effective whilst leaving your skin feeling clean and hydrated.
Harper's Bazaar
With the use of our key ingredient R-Peptide, they have formulated a luxurious skincare routine that is effective yet minimal. Their clinically proven cruelty-free products promise your skin will feel hydrated and rejuvenated.
British Vogue 2022
Clean and clinically proven skincare, AS OF TODAY aims to enhance your inner and outer beauty with thoughtfully designed cruelty-free products that give you visible results with a minimal skincare routine.
CEW Beauty Award Finalist 2022
AS OF TODAY has been selected as a 2022 Beauty Creators Awards Finalists!!!From the 1,000 plus entries, our R-Peptide Toner Pads are selected as one of top Indie Skincare products.
London Life 2024
