Press

We are featured in GQ April 2023 issue! “AS OF TODAY's vision culminates years of research, experience, and passion within the skincare industry. Their key ingredient is R-Peptide. This ingredient is a signature of AS OF TODAY's entire skincare product line, and it shows how much confidence they have in its healing properties.” 

For the March issue of @gq ,  "AS OF TODAY is a new essential for your daily skincare routine.  AS OF TODAY believes that your skincare routine should be minimalistic and effective whilst leaving your skin feeling clean and hydrated. Crafted using the best-sourced and clinically proven ingredients from Paris, R-Peptide aims to normalise the appearance of the skin barrier and improve the look of your skin texture. Visit asoftoday.com and follow @asoftoday.official on IG" We really appreciate your support and caring!

We are featured on Harper’s Bazaar UK in March 2023. Thank you thank you!! We really appreciate your caring and love! "AS OF TODAY redefines clean beauty. Designed to target stress ageing, the R-Peptide ingredient from Paris leave you feeling more confident than before. With the use of our key ingredient R-Peptide, they have formulated a luxurious skincare routine that is effective yet minimal. It revitalizes the skin cell network from stress, normalizes the skin barrier, restructures mature skin, smooths the surface of the skin, and refills deep wrinkles. Their clinically proven cruelty-free products promise your skin will feel hydrated and rejuvenated.  Visit asoftoday.com to learn more. IG: @asoftoday.official"

"With high quality clean ingredients, founder Sarah aims to make AS OF TODAY both aspirational and achievable, aiming for affordable prices so everyone can experience the positive, modern, and effective daily luxury of minimalist Clean Beauty skincare routine. We are all about being confident, overcoming adversity, and dedicating yourself to being better than yesterday, as of today. It is a new era in the skin-cell network. Visit asoftoday.com and IG: @asoftoday.official"

  A strong skincare routine is essential in uncovering the skin of your dreams. No matter what skin type you have, it is important to invest in finding a routine that works for you and can keep your skin looking fresh and beautiful. At AS OF TODAY, our skincare products are designed to enhance your inner and outer beauty. We understand how hard it can be to find a skincare product that works for your exact skin type, that is why we work hard to create products to fit everyone's needs. Whether you are new to trying skincare routines or you are tired of how other products leave your skin feeling, our products are a great way to mix and match in order to find the best routine for your situation. Visit our website today to shop our extensive collection and find the products that work the best for your skin type. Start With a Cleanser Our R-Peptide Enzyme Cleanser is a naturally derived neuro-calming peptide that can reverse the signs of stress-aging. It is a mild foamy cleanser that works to exfoliate your skin without being too harsh. This cleanser works hard to wash away the debris left on your skin, leaving you with skin that feels refreshed and hydrated.   Toner After cleansing your skin, tone it with our toner pads that work to balance your skin's pH without overdrying. Our R-Peptide Toner Pads also work to create a more-even all over skin tone, while renewing pores to keep them minimized. R-Peptide toner pads work with your cleanser to reverse the signs of stress-aging.  Ampoule No matter how hard you try to fight it, aging happens to all of us. However, with help from our R-Peptide Ampoule, you can hide the signs of stress and aging. Our ampoule has active ingredients that work to repair the look of wrinkles and promote youthful vitality of the skin. Leave your skin bright and glowing by treating it to an ampoule. Renewing Masks  Indulge in our luminous anti-aging skincare mask that also reverses the signs of stress-aging. Our creamy textured R-Peptide Renewing Mask leaves your face feeling rejuvenated while working to brighten the skin. Not only will this mask help your skin look better but it will feel wonderful while doing so.   Your skin deserves only the best. Our natural skincare products are backed by the latest scientific innovations to bring your products filled with natural ingredients that can help you combat your skin issues. Change your skincare routine AS OF TODAY to uncover your inner and outer beauty!

We are so grateful, honored, and excited to announce that AS OF TODAY is featured in February 2023 Vanity Fair Issue!     “With high quality clean ingredients, we aim to make AS OF TODAY both aspirational and achievable, aiming for affordable prices so everyone can experience the positive, modern, and effective daily luxury of minimalist Clean Beauty skincare routine. We are all about being confident, overcoming adversity, and dedicating yourself to being better than yesterday, as of today. It is a new era in the skin-cell network. Visit asoftoday.com and IG: @asoftoday.official”     

Grand Opening! AS OF TODAY is now available at Showfields Brooklyn NY! Please visit @showfields.com to see the Interview with AS OF TODAY founder and CEO.

"When We do our skincare routine every morning and night, we wonder if there are products that comfort, refresh, and motivate her. This inspired us to share that feeling of support with everyone. We wanted to make products that felt like a friend that lifts you on your busiest days. We created this brand to celebrate individuality and beauty.  Clean and clinically proven skincare, AS OF TODAY aims to enhance your inner and outer beauty with thoughtfully designed cruelty-free products that give you visible results with a minimal skincare routine. They use premium peptide ingredients from Paris.Their products help to keep your skin feeling hydrated and rejuvenated, and also aim to restore your skin's barrier. AS OF TODAY, is all about being confident, overcoming adversity, and dedicating yourself to being better than yesterday, as of today." 70,000 copies of 12 London Life Magazines were distributed to all the areas including Notting Hill, Wimbledon, Chelsea, Mayfair, Hampstead and Highgate, Chelsea Life, Mayfair, Chiswick, St. John’s Wood, Marylebone, Blackheath, Fulham, Battersea and Richmond in August 2022.Thank you so much for your kindness and caring!

We are so excited to announce that AS OF TODAY is featured on British Vanity Fair magazine November 2022 Issue! "The luxurious clean beauty and clinically proven skincare, AS OF TODAY aims to enhance your inner and outer beauty with their thoughtfully designed and cruelty-free products that aim to give you visible results. Their premium peptide ingredients from Paris are designed to make your skin feel hydrated and rejuvenated, and also aim to restore your skin’s natural barrier. It is a new era in the skin-cell network. Visit asoftoday.com and IG: @asoftoday.official"

AS OF TODAY has been selected as a 2022 Beauty Creators Awards Finalists!!!From the 1,000 plus entries, our R-Peptide Toner Pads are selected as one of top Indie Skincare products.AS OF TODAY is very honor to be a part of this event and really appreciate your support!

We are so excited to announce that AS OF TODAY is featured on British Vogue magazine October 2022 Issue! British Vogue They are a skincare brand made with a clinically proven R-Peptide ingredient from Paris. Their products are designed to leave the skin feeling hydrated, reduce the appearance of wrinkles and fine lines and improve the look of your skin texture. Visit Asoftoday.com and follow @asoftoday.official on Instagram. We really appreciate your support and kindness. xoxo

AS OF TODAY is up in the air again! We are featured on UNITED Airlines Hemispheres magazine June Summer 2022 Essential issue. "Skin feeling stressed? We are a skincare brand designed to combat stress-aging. Clinically proven R-Peptide ingredient from Paris shows 58% reduction of wrinkle depth in 8 weeks. Keep your skin hydrated, rejuvenated, and restore your skin barrier."

AS OF TODAY is up in the air again! We are featured on UNITED Airlines Hemispheres magazine April Mother's Day issue 2022."We are a skincare brand, all about caring for yourself and others. Treat your mom to our minimal and anti-stress aging skincare routine. Our premium peptide ingredients from Paris give the perfect glow and long-lasting youthful hydration."

AS OF TODAY is so thrilled to see our products on British Vogue September 2022 issue!!! British Vogue "When  We do skincare routine every morning and night, we wonders if there are products that comfort, refresh, and motivate her. This inspired us to share that feeling of support with everyone. We wanted to make products that felt like a friend that lifts you on your busiest days. We created this brand to celebrate individuality and beauty. AS OF TODAY is all about being confident, overcoming adversity, and dedicating yourself to being better than yesterday, as of today. asoftoday.com" Saying thank you is not enough to show how much we value everything about you! 

We are so excited to announce that AS OF TODAY is featured on British Vogue magazine August 2022 Issue! British Vogue "Clean and clinically proven skincare, AS OF TODAY aims to enhance your inner and outer beauty with thoughtfully designed cruelty-free products that give you visible results with a minimal skincare routine. They use premium peptide ingredients from Paris. Their products help to keep your skin feeling hydrated and rejuvenated, and also aim to restore your skin’s barrier. Visit Asoftoday.com and follow @asoftoday.official on Instagram." We really appreciate your support and kindness. xoxo

We’ve all heard the words “self care,” but in practice our go-to rituals can range from a lavish evening luxuriating in the bathtub to a quick minute morning routine. Regardless of how you practice self care, face masks have become synonymous with the term for good reason — all you have to do is put it on and unwind while your skin is replenished. With the R-Peptide Renewing Mask from AS OF TODAY, your self care routine is about to be super-charged.    Common skin stressors include pollution, hormonal changes, UV, aging, chemicals and daily stress. This sheet mask is packed with nourishing ingredients to give your skin a serious boost and help combat these stressors. 1% highly concentrated R-Peptides fight off signs of stress aging, while 2% Niacinamide builds and repairs proteins in your skin to protect against environmental damage. R-Peptide is the key ingredient that works to normalize the skin network. Whether you want to put on a sheet mask while you sip your morning latte or add it to your evening skincare regimen, this Renewing Mask will leave your skin glowing with a restored skin barrier and diminished appearance of any fine lines or wrinkles.  Add the mask into your self care routine at least twice a week for the best results, and in just eight weeks you’ll see a marked difference in your skin, with an 83 percent reduction of dehydration, 58 percent reduction of wrinkles, and 30 percent increase in smoothness.  To use the mask, wash your face thoroughly and clear off any stubborn debris or dirt with the AS OF TODAY R-Peptide Toner Pads. Unfold the sheet mask and gently place it on your skin, allowing all the rejuvenating  ingredients to soak into your face for 15 to 20 minutes. Each mask comes with extra liquid, which you can glide over your neck and body for all around hydration. Gently pat the mask over your face to ensure absorption. For those with dry skin, finish off your self care routine with a moisturizer or ampoule.

Whether you’re new to the clean beauty skincare scene or a seasoned expert with a shelf full of tried-and-true products, you’ve probably heard the term exfoliation. The right exfoliant sloughs off even the most stubborn dirt, debris and dead skin cells — revealing a brighter, smoother surface that can better absorb your favorite products. AS OF TODAY’s R-Peptide Cleanser luxurious formula is packed with renowned, clean, ingredients to reveal your best skin and wash away the day. From combating dullness to normalizing uneven, bumpy texture, this exfoliant is a versatile product that surely deserves a spot in your skincare lineup.  And while you might associate the buzzword with harsh scrubs of the past, we've swapped out those outdated and irritating formulas for a modern and much-improved exfoliant. The R-Peptide Cleanser from AS OF TODAY has a nourishing cream to foam formula that deep cleans without stripping your skin barrier, making it a gentle enough exfoliant to use on a daily basis. This hydrating exfoliation-meets-cleanser has skin-saving ingredients like R-Peptides, enzymes and Niacinamide.  The active R-Peptides in this cleanser work to combat signs of stress aging, brighten your complexion, and create a youthful, supple glow that will leave you feeling like you just left the spa. If you’re in search of a daily product that repairs and strengthens your skin barrier, the addition of enzyme proteins in this formula simultaneously cleanse and fortify your skin. With 2% Niacinamide, a celebrity skincare ingredient that has anti-acne, purifying, and strengthening properties, you can say goodbye to the grime of the day and hello to radiant, healthy skin.  For a supremely fresh face, wet your skin with lukewarm water and massage the cleanser in a circular motion for 30 seconds, until it transforms from cream to a foam, then rinse thoroughly and apply other products as usual. Get rid of the day’s stress and reveal your better skin with the help of this mild, yet powerful exfoliant.       

If we bring it back to basics, the core components of any well-crafted clean beauty skincare routine include a cleanser, toner, and moisturizer. And while the memories of harsh alcohol-ridden toners might be enough to make you wince, the advent of water-based and nourishing formulas has nearly eliminated their irritating predecessors.  Despite our best attempts to completely clear our face of impurities using washes and cleansers, the stubborn residue of makeup, dirt, and oil can linger past its welcome. Enter toner—which can remove any debris while adding hydration and nutrients for a thoroughly refreshed face.  And where a wash can only cleanse the surface of your skin, toners go deeper to clean, exfoliate, and rid of dead skin cells. There’s no need to reach for a harsh scrub or physical exfoliant that leaves your face feeling sensitive and over-stripped—because the right toner will clarify without irritating your skin.  You can reap even more benefits from adding toner into your skincare routine with the R-Peptide Toner Pads from AS OF TODAY. This toner is formulated with high concentrations of R-Peptide, a naturally derived neuro-calming ingredient, which can diminish wrinkles and fine lines produced by stress aging for a youthful glow. These pads are crafted with a slightly textured side designed for gentle exfoliation, and one smooth side equipped for more sensitive skin. These R-Peptide Toner Pads can also improve the pH balance of your skin and create even, toned skin.  Use the pre moistened cotton pads daily by gently patting or wiping the textured side across your face to clear out residual makeup, dirt, or oil. For targeted, deeper pore care, place the untextured side of the toner pad over areas with larger pores like the nose and cheeks and let sit for a few minutes. After toning, apply your moisturizer or other products as usual.  Whether you’re a skincare junkie with an extensive 20-step routine or keep it simple with a pared-down regimen, a toner is a key component to creating clean, hydrated, and smooth skin.

From toners to cleansers to masks, the array of potential clean beauty skincare products that fight for a spot in your daily routine can be daunting. And when it comes time to decide what products are a vanity must-have, skincare education is essential. You may have heard the term ampoule, pronounced am-pyool, circulating in the beauty community, and it’s for good reason—this high efficacy product is a powerful tool that can give your skin a serious boost.  While the consistency of an ampoule might feel similar to your go-to serum, this skincare favorite is formulated with more concentrated active ingredients to give you more benefits with less product. Ampoules can address a variety of skincare woes, whether you need a shot of intense hydration or a soothed and repaired barrier, their high potency formula can quickly revive your skin.   If you’re in search of a high-powered ampoule to incorporate into your skincare routine, the R-Peptide Ampoule from AS OF TODAY is packed with nourishing ingredients for a hydrated and healthy glow. This ampoule has a high concentration of active neuro-calming r-peptide, which is beloved for its impressive anti-stress aging properties.  For anyone looking to feign off the signs of stress aging, add the R-Peptide Ampoule into your regimen for a youthful, bright look that simultaneously combats fine lines and wrinkles. Gently pat a pea-sized amount of the ampoule into your cleansed face morning and night for rejuvenated, luminous skin. Make space in your skincare cabinet for an impressive ampoule that is loaded with skin-saving ingredients.