Better Than Yesterday, AS OF TODAY

Celebrate your beauty — with joy, confidence, and care 

AS OF TODAY

Imagine beginning and ending your day with a skincare ritual that brings comfort, hope, and a gentle reminder that you deserve a moment of warmth in the midst of a busy life.

AS OF TODAY was created to share that small but meaningful feeling with you.

Each product is crafted like a thoughtful friend—one that stays by your side and brings quiet comfort even on your most hectic days.

A brand born to honor your individuality and the beauty that is uniquely yours.

AS OF TODAY believes in loving yourself, embracing your journey, and rising through every challenge—moving forward, one day at a time.

We walk this path with you.

AS OF TODAY

Why AS OF TODAY?

Cruelty Free

From ingredients to production, our products are 100% cruelty free and proudly Leaping Bunny certified in the U.S.

Clean Beauty

As of today is formulated without 35 ingredients shown or suspected to harm human health or that of the planet.

Minimal Skin Care

We aim to create a minimalist clean beauty skincare routine, with hand-picked ingredients from Paris that show precision and amazing results.

Clinically Proven

Powered by clinically proven actives – Peptide, Hyaluronic Acid, Niacinamide & Tranexamic Acid.

Global Awarded

- CEW Finalist For Indie Beauty Brand


- Pure Beauty Global Award Finalist

Better than Yesterday, AS OF TODAY